Test the 5 official GA4 recommended events with proper parameters
Triggered when a user submits a form or request for information
{
"event": "generate_lead",
"value": 100,
"currency": "USD"
}
Triggered when a user completes a purchase transaction
{
"event": "purchase",
"transaction_id": "[unique_transaction_id]",
"value": [total_value],
"currency": "USD",
"items": [
{
"item_id": "[product_id]",
"item_name": "[product_name]",
"price": [price],
"quantity": 1
}
]
}
Triggered when a user selects content on your website
{
"event": "select_content",
"content_type": "[blog|video|article]",
"item_id": "[content_id]",
"item_name": "[content_title]"
}
Triggered when a user searches your website
{
"event": "search",
"search_term": "[user_search_query]"
}
Triggered when a user sees an advertisement
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{
"event": "ad_impression",
"ad_platform": "[google_ads|facebook|custom]",
"ad_source": "[ad_network_name]",
"ad_format": "[banner|interstitial|native]",
"ad_id": "[unique_ad_id]"
}